Grammar and spelling matter in business!

Have you ever wondered why some entrepreneurs with grammar and spelling issues still build successful businesses?

That's easy! Business isn't about grammar. The only people you'll turn away with challenged grammar and spelling are editors and writers (and some others). So if these people aren't your ideal clients, then you shouldn't have to worry…right?

I Don't Need No Help, Thank You

Dan Kennedy is fond of saying that we're all in the business of attraction. So are grammar and spelling important in attracting customers?

I think they are important. Here's why. For someone with a good handle on all the mechanics of writing, common grammar and spelling errors are glaring. They distract from your message. An ideal client with great writing skills might get turned away by multiple errors in your copy. He or she may lose respect for your business.

It's Easier to Click Away Than to Walk Away

Imagine you want to buy a sewing machine and you want to ask questions before deciding which to purchase. You walk into a store to see the sales person fussing over a machine. It's obvious to you she doesn't know the first thing about sewing machines. You will probably look elsewhere for advice!

You will probably walk out of the store.

Some online entrepreneurs have nailed a style that helps their personalities shine despite the seemingly minor mistakes. If that's you, you're bound to hold some customers who are grammar savvy.

But some are bound to click away too.

If you really want to polish your writing, get those little details fixed! You can either do it yourself or hire an editor.

Tips on "Its," "It's" and "It is."

This is one of the easiest to remember! 

It's is always a contraction and never indicates possession.

It's = it is

It's = it has

Here are examples:

"It is"

It's a great day for gardening. (It is a great day for gardening.)

"It has"

It's been so hot lately I feel like a puddle of wax! (It has been so hot lately I feel like a puddle of wax!)

Strangely, its indicates possession.

This is one exception to the rule about adding an apostrophe to show possession.

Take off your creative hat! 

I previously talked about taking off your editor's hat to allow the creative flow. When you're done writing, put on your editor's hat. That includes a lot more than just grammar and spelling — so be sure to visit the post if you want more details on the writing process.

The best way to approach this one is to ask yourself if the sentence makes sense when you change it's to it is or it has.

If it doesn't make sense, then take out the apostrophe.

An example: 

After the storm we drove around assessing the damage. The strangest thing we saw was a neighborhood with only one damaged house. It's roof was mangled and twisted. 

If we take this sentence and change it's to both it is and it has, we discover whether or not it is correct:

It is roof was mangled and twisted.

It has roof was mangled and twisted.

Obviously, the sentence highlighted in yellow is incorrect.


Its roof was mangled and twisted. 

Need help with a writing project?

Now's a good time to contact me. I'm offering 50{58fa4333fd06cfe96eae647af59806dcc37bdf19903d66dd287fb364595dc6df} off the regular price of all writing and editing servicesBut you have to pay in advance by the deadline! (November 26)!





Do you have any writing questions?

Let me know how I can help!